In a groundbreaking initiative to bridge the gap between modern technology and traditional farming, Lovely Professional University (LPU) recently hosted ‘Agrifluence’, India’s first summit dedicated to agricultural influencers addressing the pressing challenges faced by farmers today.
The summit brought together some of the top voices in agricultural content creation, including Lakshay Dabas, Davendra Patel, Rajender Reddy, Pargat Singh, Ram Parmar, Sangram Nayak, Alen Joseph, and Sunidhi Singh. These influencers engaged with attendees through interactive field visits and laboratory tours within LPU’s esteemed agricultural school, offering invaluable insights drawn from their diverse research and practical experiences.
A central theme of the summit was the encouragement of students to venture into agribusiness. Panel discussions highlighted the critical role of hands-on farming experiences in shaping future agricultural entrepreneurs. Experts underscored the importance of direct marketing strategies to improve farmers’ profit margins, emphasizing the pivotal role that processors play within the agricultural value chain.
Participants were urged to stay adaptable to the ever-changing market demands by embracing innovative marketing techniques. Reflecting on the lessons learned during the Covid-19 pandemic, speakers advocated for a deeper understanding of market dynamics and the necessity of tailoring farming practices to specific soil and environmental conditions through targeted experiments.
Moreover, the summit stressed the significance of disseminating accurate and context-specific agricultural content on social media platforms. Influencers were advised to seek expert advice before sharing information, ensuring that the complex challenges of agriculture are addressed with precision and reliability.
The event concluded with a call to action for the next generation of agriculturists to leverage digital tools and social media effectively, fostering a more resilient and profitable farming community. By integrating technology with traditional farming methods, ‘Agrifluence’ set the stage for a transformative dialogue aimed at empowering farmers and advancing India’s agricultural landscape.
Lovely Professional University continues to demonstrate its commitment to innovation and education, positioning itself at the forefront of agricultural advancement through initiatives like ‘Agrifluence’. As the summit marked a significant milestone in agricultural discourse, it is poised to inspire ongoing collaboration and development within the farming sector nationwide.
