Tuesday, February 27, 2024

Punjab’s Honey Harvest Honored at National ODOP Awards

by Manjari Singh

In a sweet victory for the state of Punjab, the district of Bathinda emerged as a shining star at the inaugural National One District One Product (ODOP) Awards. Punjab clinched a coveted Special Mention Award in the district category for its exceptional honey, while also securing the second runner-up position in the state and union territory category.

The spotlight was firmly on the honey from Bathinda, which had been classified as the ODOP for the district under the PM Formalisation of Micro Food Processing Enterprises (PMFME) scheme. This recognition underscores not only the dedication of the local beekeepers but also the rich tradition of honey production in the region.

Punjab’s honey, celebrated for its naturally sweet taste, has become a symbol of excellence in the world of honey production. Produced using traditional and bee-friendly methods, as well as sourced from diverse floral landscapes, this golden nectar offers a unique and rich flavor profile coupled with numerous health benefits.

The awards ceremony took place amid the grandeur of the Aatmanirbhar Bharat Utsav Celebrations at Bharat Mandapam. External Affairs Minister S Jaishankar and Commerce Minister Piyush Goyal had the honor of presenting the awards, emphasizing the importance of recognizing and promoting indigenous products that contribute significantly to the nation’s economic growth.

The accolades showered upon Punjab’s honey not only highlight the quality and excellence of the product but also bring attention to the efforts invested in preserving traditional methods of production. The honey industry in Bathinda, thriving on sustainable and environmentally friendly practices, has not only enhanced the economic prospects of the region but also contributed to the overall well-being of consumers.

The recognition at the ODOP Awards serves as a testament to the state’s commitment to the principles of the Aatmanirbhar Bharat initiative, fostering self-reliance and promoting local products on a national platform. Punjab’s honey has now become a symbol of the region’s agricultural prowess and commitment to sustainable, high-quality production.

As Punjab basks in the glory of its honey’s triumph, it not only stands as a source of pride for the state but also as an inspiration for other regions to explore and showcase their unique products. The honey from Bathinda is not merely a delicacy; it is a representation of the rich cultural and agricultural tapestry of Punjab, resonating with the spirit of Aatmanirbhar Bharat.

Manjari Singh

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