Punjabi Pride in Pixels: Shakkar Parey, the Channel Coloring Childhoods Bright

by Manjari Singh

AI Generated Summary

  • Starting as a modest experiment to introduce Punjab’s children to animation rooted in their own land and stories, Shakkar Parey has exploded in popularity.
  • Harjit Singh and Tejinder Kaur’s dedication proves that passion and authenticity can create meaningful impact, delighting kids while quietly promoting Punjabi pride and creativity on a global stage.
  • Harjit Singh and Tejinder Kaur, this family-driven project has grown into a beloved platform for children, blending education, culture, and entertainment in colorful animated stories and songs.

Shakkar Parey is a shining example of homegrown creativity from Jalandhar, Punjab, bringing vibrant Punjabi animation to screens worldwide. Launched as a YouTube channel by local couple Dr. Harjit Singh and Tejinder Kaur, this family-driven project has grown into a beloved platform for children, blending education, culture, and entertainment in colorful animated stories and songs.

What sets Shakkar Parey apart is its deep roots in Punjabi heritage. The channel produces original content in Punjabi, featuring catchy rhymes, moral tales, folk-inspired adventures, and joyful kids’ songs. Videos like “Kachu ate Daddu” showcase clever animal fables, while tracks such as “Aao Sare Hass Ke,” “Rangli Udari,” and “Kanna Manna Kurr” use lively animations to teach concepts like body parts, colors, sounds, and emotions. Through Poonieland Studios, their production arm, the creators craft engaging visuals that resonate with young Punjabi-speaking audiences, preserving linguistic and cultural identity in a digital age dominated by global content.

Starting as a modest experiment to introduce Punjab’s children to animation rooted in their own land and stories, Shakkar Parey has exploded in popularity. Millions of viewers have tuned in, drawn to its wholesome, fun-filled approach that combines learning with laughter. The channel’s subscriber base continues to expand, with videos racking up impressive views and fostering a community of families who appreciate content that feels familiar yet fresh.

In an era where children’s media often overlooks regional languages, Shakkar Parey stands out as a heartfelt success story from Jalandhar. Dr. Harjit Singh and Tejinder Kaur’s dedication proves that passion and authenticity can create meaningful impact, delighting kids while quietly promoting Punjabi pride and creativity on a global stage.

Manjari Singh

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